AI Imitation, Legal Limitation

This week, two major developments shook the intersection of AI and intellectual property. YouTube is rolling out stricter policies to curb misleading AI-generated content—particularly fake movie trailers—just as viral examples continue racking up views and monetization dollars. Meanwhile, Studio Ghibli is pushing back against unauthorized AI content that replicates its signature style without permission. These moments highlight a growing paradox: while creators and companies call for stronger protections, some of those same companies are quietly benefitting from the buzz. As generative tools evolve, so do the ethical and legal questions around who owns creative output—and who profits from it.

Author

ChaseLawyers Newsletter
April 01, 2025

Hi there,

In this edition, we’re looking at two stories that highlight how AI is challenging the boundaries of intellectual property—and how platforms and creators are responding.

YouTube’s new crackdown on deceptive AI content is making headlines—but it also reveals a deeper conflict. Under the updated policy, creators who publish fake movie trailers or deepfakes without disclosure risk demonetization or takedown. The move is framed as a push for transparency and creator accountability. Yet many of these viral AI trailers are monetized, and in some cases, studios have shared in the advertising revenue. That contradiction raises tough questions: is enforcement really about protecting viewers and IP—or only when it’s not profitable to look the other way?

Meanwhile, Studio Ghibli fans are generating AI art in the studio’s signature style—and Ghibli isn’t happy about it. The company has condemned this trend as a violation of their visual identity, prompting speculation about potential legal action. As iconic brands fight to protect their creative legacies, the debate over fair use and AI imitation continues to heat up.

YouTube Cracks Down on AI-Generated Fake Trailers—Even as Studios Profit

YouTube is introducing stricter policies against deceptive AI-generated content, including fake movie trailers that mimic real productions without disclosure. Creators are now required to label synthetic content clearly, or face demonetization or removal. But here’s the twist: some of these viral trailers have generated massive ad revenue—and major movie studios may have quietly profited from the buzz. This raises a thorny question: if both platforms and studios benefit from AI fakery, who’s actually responsible for protecting the public and the original creators? As synthetic media becomes more sophisticated, the line between fan art and exploitative marketing continues to blur.

Stay in the Know

Don’t miss out on the full stories and insights shaping the future of entertainment. Tap into these trends now to stay ahead of the curve and navigate the industry's biggest transformations.

If you have any questions or want to schedule a consultation with one of our attorneys use the button below or contact us by telephone in Miami at 305-373-7665.

INDUSTRY NEWS

Hayao Miyazaki Could Drag Sam Altman to Court

A viral AI trend mimicking Studio Ghibli’s signature animation style has raised legal concerns. Fans are using AI tools to create fake “Ghibli-style” trailers, often monetized on social media. Critics argue the trend exploits Ghibli’s trademarks and legacy—fueling calls for stronger protections against misuse of artistic IP.

Movie studios are being financially rewarded for AI slop on YouTube

YouTube is introducing stricter rules to combat deceptive AI content like fake movie trailers and deepfakes. The platform now requires creators to clearly disclose AI use, or risk demonetization or removal. However, the move has sparked debate, as some of these viral trailers are generating revenue—and studios may be benefitting too.

FROM OUR CLIENTS

“ChaseLawyers provided outstanding service and exceeded my expectations. They were incredibly helpful and got my matter sorted out quickly and efficiently. From the very beginning, their professionalism and dedication were evident. The team kept me informed at every step and made the entire process stress-free. I highly recommend ChaseLawyers to anyone in need of expert legal assistance. They truly go above and beyond for their clients.”

Diana B

Exceptional communication with this entire law firm from the very first call. Tomas Michelson was honest, straightforward, understanding and handled my small business needs like family. I continually felt like Tomas understood and never lost sight of my desired outcome. The entire firm cared about me and my complex legal needs.

George M

OUR BLOGS

Navigating the Legal Landscape of Artificial Intelligence in Entertainment

As AI becomes more common in film and TV, understanding the legal risks is essential. This article outlines key issues like rights management, union rules, and IP protection that producers must address when using AI in creative projects.

Understanding Fair Use: Expert Insights from a Copyright Lawyer

Fair use is a critical concept in copyright law, determining when copyrighted material can be used without permission. This article breaks down the legal principles of fair use, explaining how it applies to different industries, including media, education, and entertainment.

CHECK OUT OUR OTHER RESOURCES

MEET OUR PARTNERS

We understand the unique challenges you face as a creative, and we’re prepared to protect your interests.

Barry Oliver Chase

Senior Partner

Barry Chase, Esq. is an honors graduate of Yale College and Harvard Law School, and the founding partner of ChaseLawyers®. In addition to his entertainment attorney legal practice, Mr. Chase lectures regularly on the representation of media personalities, the legal “do’s and don’ts” of music, television, and film production, and the intricacies of film rights option agreements.

Greg Bloom

Partner

Gregory Bloom, Esq., is a sports and entertainment attorney who concentrates his practice on the representation of athletes, entertainers, and corporate businesses in connection with transactional work and litigation issues ranging from the very simple to the extremely complex.

Connect With Us!