AI Takes the Spotlight: New Marketing Frontiers and Next-Gen Shopping

Explore how cutting-edge AI technology is reinventing advertising strategies and shopping experiences. From data-driven personalization to influencer-powered agents, discover what’s next in digital commerce.

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ChaseLawyers Newsletter
December 13, 2024

Hi there,

This edition highlights two transformative shifts in the digital landscape. Dive into how AI is reshaping brand marketing strategies and revolutionizing shopping through personalized, influencer-driven recommendations.

Brands Turn to AI for More Personalized Ads and Deeper Engagement

According to a recent MediaPost report, marketers are increasingly leveraging advanced AI tools to deliver hyper-targeted advertising experiences. By harnessing real-time data and predictive analytics, brands can craft messages that resonate more deeply with consumers—leading to stronger relationships, improved ROI, and a future where ads feel more like helpful guides than interruptions.

Influencer-Based AI Agents Redefine the Shopping Experience

In a Forbes Tech Council article, experts reveal that the next wave of ecommerce will be powered by influencer-based AI agents. These digital tastemakers combine the trust and relatability of influencers with the efficiency of AI, guiding customers to discover products tailored to their preferences. The result? A seamless, intuitive shopping journey that blends entertainment, insight, and convenience.

Stay in the Know

Don’t miss out on the full stories and insights shaping the future of marketing and commerce. Tap into these trends now to stay ahead of the curve and lead the next era of digital innovation!

If you have any questions or want to schedule a consultation with one of our attorneys use the button below or contact us by telephone in Miamiat 305-373-7665 or New York at 212-601-1900.

INDUSTRY NEWS

The Transformation Of Shopping Through Influencer-Based AI Agents

This is the age of AI agents, where technology doesn't just communicate; it acts and evolves. When these agents come with a human face, they can go even further—creating a natural connection that makes digital shopping feel personal, accessible and genuinely helpful.

Tech Group Presses To Block Calif. Restrictions On Social Media Feeds

The tech industry group NetChoice is pressing a federal judge to block a California law that would prohibit social media platforms from algorithmically recommending posts to minors without their parents' consent.

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Monetizing Your Brand as an Influencer – Trademarks, Licensing, Sponsorships

Monetizing your brand is crucial for influencers looking to build a sustainable career. Whether through trademarks, licensing, or sponsorships, having the right legal frameworks in place can help you protect your brand while maximizing income. Effective brand monetization involves leveraging your influence while ensuring all legal bases are covered.

Negotiating Your Endorsement Deal with an Influencer

Endorsement deals have become a powerful tool for brands to increase visibility and consumer trust. Leveraging the popularity of influencers can be highly effective, but negotiating these agreements requires careful attention to legal details. Without professional legal assistance, brands risk exposure to regulatory issues and unfavorable terms that could lead to financial or reputational damage.

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Merchandise Licensing: A Game-Changer for Your Brand If you’re in the business of building a content brand or owning valuable intellectual property…

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